DEKALB COUNTY, Ala.—Southern Torch announced today that they have finalized retail distribution agreements that will further expand their reach.
DeKalb County’s newest and fastest growing newspaper, the Torch has reached a distribution agreement with all Mapco and Delta (formerly branded Discount Food Marts) fuel stations in DeKalb County.
Within the next two weeks, the Torch will begin gradually adding 17 new inside point-of-sale locations at the Mapco and Delta fuel stations throughout DeKalb County where Torch readers can pick up a copy of Southern Torch each week.
“Our latest retail distribution agreement with Mapco and Delta fuel stations is incredibly exciting,” Southern Torch Editor and Publisher Joseph Morgan said. “Mapco and Delta are major players in the fuel industry in Alabama, but specifically in DeKalb County. This new contract will allow Southern Torch to significantly expand our footprint and provide 17 new inside point-of-sale locations for our readers throughout the county.”
Morgan said the credit for closing the deal goes to Southern Torch Manager of Operations Diego Reynoso. Morgan said Reynoso was the first employee he hired when Southern Torch restructured last May after rolling out the print newspaper to supplement existing online news and cutting edge video production.
“I’ve known Diego my entire life and rely on him a great deal to help keep our operation running smoothly,” Morgan said. “He’s the guy that makes sure all the trains arrive on time and he is good at what he does. Other than myself, he is currently the longest-serving employee on staff and he has single-handedly locked down major contracts with Wal-Mart, Walgreens, every Dollar General in DeKalb County, and now every Delta and Mapco (former Discount Food Marts) fuel station in the county as well. Diego has done an excellent job of helping to grow the Southern Torch brand.”
Southern Torch is available for purchase in every community in DeKalb County via the 24 coin-operated newsstands across the region. The Torch can also be purchased at Wal-Mart, Walgreen’s or any of the 12 Dollar General stores in DeKalb County. And now, thanks to the recently finalized contracts with Mapco and Delta fuel stations, the Torch will soon be available for purchase at the counters of 17 new locations at the former Discount Food Marts.
Southern Torch would like to thank our readers and advertisers who have helped make the latest in a series of exciting expansions over the past 14 months possible.
