Paid Ads & Pay-Per-Click
Serving Tri-State Area Businesses Of
Northeast Alabama - Southern Tennessee - Northwest Georgia
Southern Torch stands out as the tri-state area’s foremost and most seasoned partner in paid advertising and pay-per-click services. Recognizing the constraints of marketing budgets, we prioritize understanding the value of every dollar invested. Our approach is rooted in maximizing efficiency, ensuring that each campaign we undertake is not just a venture, but a strategic allocation of resources. At Southern Torch, we pride ourselves on our wealth of experience, allowing us to navigate the intricacies of the digital landscape with precision. We comprehend the importance of making every advertising dollar count, and our commitment to running efficient campaigns reflects our dedication to delivering tangible results for our clients. With Southern Torch, rest assured that your marketing investments will be leveraged strategically and effectively to achieve the optimal impact on your target audience.
What Is PPC?
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee for each click on their ads. It operates as a method to acquire visits to a website through paid advertising rather than organic methods. The ads are typically triggered by specific keywords relevant to the advertiser’s target audience. When users search for these keywords, the ads are displayed, and advertisers are charged a small fee only when the ad is clicked.
Common platforms for PPC advertising include Google Ads, which displays ads on Google’s search engine and its broader advertising network, encompassing various websites and apps. Bing Ads provides a similar service on the Bing search engine and its partner sites. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn also offer PPC advertising opportunities. Advertisers can create targeted ads based on user demographics, interests, and behaviors on these platforms. Additionally, YouTube Ads allow businesses to promote videos through PPC, appearing before, during, or after videos on the platform.
PPC offers businesses the advantage of reaching their target audience directly, maintaining control over their advertising budget, and assessing campaign success through metrics like click-through rate (CTR) and conversion rate.
Search Ads
These are text ads that appear on search engine results pages (SERPs) when users search for specific keywords. Google Ads is a popular platform for search ads.
Social Media Ads
These ads appear on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. They can take various forms, including image ads, carousel ads, video ads, and sponsored posts.
Display Ads
Display ads are visual and appear on websites within the Google Display Network or other ad networks. They can include images, graphics, and even interactive elements.
Shopping Ads
Shopping ads, commonly associated with e-commerce, display product images, prices, and store names. They often appear at the top of Google search results.
Video Ads
Video ads are displayed on video platforms like YouTube or within other video content across the web. They can be skippable or non-skippable.
Responsive Ads
These dynamic ads automatically adjust their size, appearance, and format to fit the available ad space. They are often used in the Google Display Network.
Local Services Ads
These ads are designed for local businesses and appear in local search results. They often include information like the business's location, hours, and customer reviews.
App Install Ads
Common on mobile devices, these ads encourage users to download and install a mobile application directly from the ad.
Geofencing Ads
geofencing enhances overall engagement and conversion rates by delivering contextually relevant content to individuals based on their immediate geographic location.
Retargeting Ads
Also known as retargeting, these ads target users who have previously visited a website but did not complete a desired action. They aim to bring these users back to the site for conversion.
Let's Get Started On Your PPC Ads!
At Southern Torch Digital Marketing, we prioritize building enduring partnerships with our clients based on tangible results, not binding contracts. Our commitment is to deliver measurable success that stands the test of time. Instead of relying on contractual obligations, we believe in proving our value through ongoing, impactful outcomes. We invite you to experience the Southern Torch difference by calling us for a free digital marketing consultation. Let’s explore how our expertise can propel your business forward, fostering a long-term relationship founded on real, sustained growth in the ever-evolving digital landscape.
Phone: 256.259.2341
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee for each click on their ads. It operates as a method to acquire visits to a website through paid advertising rather than organic methods. The ads are typically triggered by specific keywords relevant to the advertiser’s target audience. When users search for these keywords, the ads are displayed, and advertisers are charged a small fee only when the ad is clicked.
Common platforms for PPC advertising include Google Ads, which displays ads on Google’s search engine and its broader advertising network, encompassing various websites and apps. Bing Ads provides a similar service on the Bing search engine and its partner sites. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn also offer PPC advertising opportunities. Advertisers can create targeted ads based on user demographics, interests, and behaviors on these platforms. Additionally, YouTube Ads allow businesses to promote videos through PPC, appearing before, during, or after videos on the platform.
PPC offers businesses the advantage of reaching their target audience directly, maintaining control over their advertising budget, and assessing campaign success through metrics like click-through rate (CTR) and conversion rate.