By Marla Jones, Managing Editor • marla@southerntorch.com

BIRMINGHAM, Ala. — On Saturday, 98-3 Wild Country (WKEA-FM), Southern Torch’s flagship radio station, won its first Alabama Broadcasters Association (ABA) Award. 

The award, which was given out at The Club in Birmingham, was in the “Small Market Event/Client Promotion” category for “Bruce’s Foodland: Wiener an Hour.” 

“I am honored and thrilled to bring home the Alabama Broadcasters Association 2020 Best in Broadcasting Award for Client Promotion,” said Jenna Sue Payne, Southern Torch Media Sales Manager. “It was Bruce’s Foodland Stores’ 40th anniversary. They have been on the air with me continuously for over 15 years.” 

“It is thrilling because this was Southern Torch’s first ABBY Award,” Payne continued. “Local radio offers creativity and immediate access to your potential customer. I’m especially thankful to my radio partner, Joe Sims, for being a great producer, and thank you to all our listeners at 98-3 Wild Country and 101-7 The Torch.” 

From all of us at Southern Torch, thank you to the Alabama Broadcasters Association for this great honor.