MAKING RADIO GREAT AGAIN: Jenna Sue joins Southern Torch
April 4, 2019
Southern Torch (3842 articles)
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MAKING RADIO GREAT AGAIN: Jenna Sue joins Southern Torch

By Eloise Smith,General Manager •eloise@southerntorch.com

Jenna Sue Payne, of Fort Payne, AL, will be joining the Southern Torch as the new Sales Manager. On Monday, April 1st, Southern Torch acquired FM radio stations WKEA 98.3 and WXMN 101.7 of Scottsboro and will be combining the radio programming with its original products – online news and the weekly newspaper. Jenna Sue will manage the newly formed sales division for the company. The sales division will offer products to customers across all Southern Torch platforms – print, radio, online, and digital.

Jenna Sue joins Southern Torch after a 20 year career in radio that has included stints in sales and as a morning show host. She has over $6 million in career sales and is a household name in Northeast Alabama. She is a six-time recipient of the Alabama Broadcasters’ Award for best radio commercial in the state. Additionally, she has developed and created thousands of radio commercials and ad campaigns for clients and is currently the Marketing Director for Bruce’s Foodland Stores based in Fort Payne.

“Having the opportunity to work in radio has been a dream come true,” Jenna Sue stated. “It’s a true honor to have worked for Pat and Jeannie Courington for 20 years. I am excited to take on a new challenge of being the Sales Manager for Southern Torch. God has richly blessed me by placing good people and wonderful opportunities in my life,” she added.

In addition to her work, Jenna Sue has helped raise over $2 million for St. Jude Children’s Research Hospital and is an active participant in many local civic clubs. Jenna Sue and her husband Christian reside in Fort Payne and attend Fort Payne United Methodist Church. She will begin work with Southern Torch on April 15th.

“I’ve been a big fan of Southern Torch for a long time – their straightforward, honest approach to real news, combined with how active they are in the community is something I admire. The company represents everything I was looking for to start my next chapter in the radio broadcast industry,” Jenna Sue stated.

“We are thrilled to add Jenna Sue to our already very talented staff! She will be an integral part of our management team as we continue to build our brand, grow our audience, and deliver products that meet our customers expectations,”  Nick Jones, President of Southern Torch, stated.

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